The College
Question.
What comes after high school — and how to choose the right path.
Helping families navigate four-year degrees, trade schools, certifications, and everything in between — with clarity, strategy, and honesty.
in the U.S. today
within 6 years
wasn't worth the cost
Everyone's Asking: Is College Worth It?
Families are overwhelmed.
Tuition is rising. Student debt headlines are everywhere. Trade programs are growing. AI is changing jobs. And students feel pressure to make the "right" choice at 17.
The real issue isn't whether college is good or bad.
It's whether students are choosing intentionally — and whether their path leads somewhere.
It's whether the path you choose is aligned with who you are — and where you want to go.
Here's What We Believe.
Education — in many forms — still opens doors.
For many students, a four-year degree creates access to opportunity, networks, and earning potential. For others, a trade, apprenticeship, certification, or two-year program is the smarter move.
The students who succeed are the ones who choose intentionally, understand return on investment, use resources strategically, and treat education as a launchpad — not just a credential.
This is where The College Question comes in.
Four Core Pillars
Who We Help
Students Wondering…
- Should I go to college?
- What major actually pays off?
- Is trade school a better option?
- How do I make college worth it?
Parents Asking…
- Is this financially smart?
- What are the real outcomes?
- How do we avoid costly mistakes?
Institutions & Educators Seeking…
- Honest conversations about value
- Student-centered strategy
- Better alignment between education and outcomes
About Kristina Gannotta
Kristina Gannotta is a higher education marketing leader with over 15 years of experience helping students and colleges connect. She has worked closely with admissions teams, led growth strategy for national education platforms, and believes education should create real opportunity — not just credentials.
She founded The College Question to help families make smarter, more intentional decisions about what comes after high school.
Featured Articles
"Is College Still Worth It in 2026?"
The data is complicated. The answer depends on your major, your school, and what you do while you're there. Here's how to think through it honestly.
"Trade School vs. Four-Year Degree: How to Decide"
"The 5 Biggest Mistakes Students Make in College"
"What Parents Get Wrong About ROI"
The Question Isn't Just
"Should You Go?"
Education is powerful.
But only when it's used with purpose.